Power Up Your Product Descriptions with Emotional Words

By Monica Nelson Who’s Got the Power? Emotions hold a great deal of energy. Think back to a time when you felt great emotion over something: you were angry, or frustrated, or hurt. What about the positive emotions? A new love, a promotion, or reunion with an old friend or lost relative. As you think …

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Use Your Imagination to Create Compelling Product Descriptions

By Monica Nelson Lessons from a Cartoon There is a popular cartoon character who depicts an undersea sponge. I’m sure you know the one. In one episode, he and his starfish friend use a plain cardboard box to occupy their time. Another of their friends, an octopus, can not understand why they want to play …

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6 Facts that Your Business Needs to Know About Marketing to Women

E-tailers and traditional catalog retailers take note. Women hold a prominent share of today’s buying dollar, spending approximately $5 trillion annually. There is great potential for your business to grab a healthy share of that pie. But first, you need to understand today’s woman buyer. Fact #1: Today’s woman is independent and has her own …

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