Use Your Imagination to Create Compelling Product Descriptions

By Monica Nelson Lessons from a Cartoon There is a popular cartoon character who depicts an undersea sponge. I’m sure you know the one. In one episode, he and his starfish friend use a plain cardboard box to occupy their time. Another of their friends, an octopus, can not understand why they want to play …

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Product Descriptions – Daring vs. Dull

By Monica Nelson Competition for your target market’s time is at a premium, more so now than ever in the past. Lives are busier, there are more and more choices to choose from, and time allotted to shopping shorter. If you want your potential customer to buy your product, you must get their attention and …

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