Power Up Your Product Descriptions with Emotional Words

By Monica Nelson Who’s Got the Power? Emotions hold a great deal of energy. Think back to a time when you felt great emotion over something: you were angry, or frustrated, or hurt. What about the positive emotions? A new love, a promotion, or reunion with an old friend or lost relative. As you think …

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Use Your Imagination to Create Compelling Product Descriptions

By Monica Nelson Lessons from a Cartoon There is a popular cartoon character who depicts an undersea sponge. I’m sure you know the one. In one episode, he and his starfish friend use a plain cardboard box to occupy their time. Another of their friends, an octopus, can not understand why they want to play …

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Product Descriptions – Daring vs. Dull

By Monica Nelson Competition for your target market’s time is at a premium, more so now than ever in the past. Lives are busier, there are more and more choices to choose from, and time allotted to shopping shorter. If you want your potential customer to buy your product, you must get their attention and …

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6 Facts that Your Business Needs to Know About Marketing to Women

E-tailers and traditional catalog retailers take note. Women hold a prominent share of today’s buying dollar, spending approximately $5 trillion annually. There is great potential for your business to grab a healthy share of that pie. But first, you need to understand today’s woman buyer. Fact #1: Today’s woman is independent and has her own …

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